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Innovative Incentive Solutions that Ignite PerformanceTM
We help our clients achieve their business goals by using incentives to modify behavior. |
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Why A Program
Incentives Amplify PerformanceAccording to a 2004 study by the SITE foundation sponsored by the International Society for Performance Improvement, incentive programs increase performance an average of 22 percent with a range from 25 to 44 percent, if they are constructed to balance the widest range of performance and motivational factors. Corporations that use incentives to motivate behavior will have better results than corporations that do not use such programs.What is a Program?Technically, if you're handing out discount coupons for lunch at the local diner, you're running an incentive program. Most companies create their incentive programs internally, using some form of cash-based incentives such as gift certificates or token awards. However, most incentive programs fail because the designers weren't aware of the science behind behavioral modification. Fact is, when you build a program properly as noted in the SITE study above, you get higher performance for your budget.An Incentive StrategyLike any strategy, knowledge is key and execution is critical. Building a program that will generate positive returns on investment requires analysis of the target demographics and psychographics, identifying success metrics that you can tie directly to business goals, and consistent communication that motivates the employee, salesperson, channel partner, or customer to make the choice you want them to make at the time most critical to your success. Motivation is not a simple thing - the carrot at the end of the stick. It is a complex balance of factors. You need the participant to feel that they are already on the path to success, that the next steps are achievable, that the highest rewards are worth working toward, and finally, you have to reward their achievements immediately and with rewards that have meaning beyond their cash value.More InformationThe following briefs (PDF) will help you as you develop your strategy:
Competitive Strengths and ValuesWe strive to be a partner in your success. Our competitive strengths, describe how we execute your solutions. Our values tell you the kind of people we bring into our organization, so you can trust that the excellent service and solutions you receive now are exceeded only by the levels we'll achieve tomorrow."A properly structured incentive program can increase performance by up to 45 percent in teams and 26 percent in individuals."
Incentives, Motivation and Workplace Performance Study International Society of Performance Improvement
Modify behavior over time for measurable, sustainable results. Recognize achievement or reward behavior immediately. Each client's results are as unique as their performance goals, and always linked to business intelligence strategy. Our clients include both SMB and Enterprise organizations with program sizes ranging from hundreds to millions. |
