Incentive Program Segmentation
One of the most powerful features of our IGNITE® Point Solutions is the ability to segment your program to target participants with specific language, messaging, or rewards.One-size-fits-all promotions do not motivate. Our solutions give you the flexibility to segment your program to reach the right participants with the perfect reward to drive the activity that will help you reach your goals.
Use Programs to motivate behavior
Use Campaigns for unique rewards, content, or design
Use Groups to personalize design or content
Use Custom Fields to split reporting
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Segmenting Within Programs
Within a participant class, you may have additional segments that you want to treat uniquely. Typically, you define these segments by psychology, lifestyle, location, or culture. The rewards that motivate one segment may not motivate another even if the value of the reward is the same. We use three techniques to segment programs: campaigns, groups, and custom data fields.
Structuring Your Segments
You can segment programs in many ways. A customer loyalty program may include a campaign for Hispanic users, which also has custom data for male and female participants. A wellness program could use groups to segment by gender, and still have campaigns for different income levels. The table on the following page shows examples of the flexibility you have with program segmentation.