Scottsdale, AZ and Rochester, NY. August 21, 2001—UGIVE Interactive, Inc., a leading marketing services and software company and Harris Interactive Inc., (Nasdaq: HPOL), a leading global market research firm, announced the launch of HIpoints. Harris Interactive licensed UGIVE's new Incentive LogicTM platform enabling the two firms to develop and launch a loyalty and retention program for Harris Poll Online panel members.
The new HIpoints program, which launched this week, enables panel members who complete eligible Harris Poll Online surveys to earn a variety of rewards. Utilizing UGIVE's 'Incentive Logic' platform, HIpoints is a completely automated, interactive loyalty and retention program. The HIpoints program includes numerous customized HIpoints catalog Folios that offer members their choice of rewards, plus online account administration, redemption, fulfillment and real-time reporting.
"Building and administrating a successful loyalty and retention program for millions of Harris Poll Online panel members seemed a daunting task. After considerable evaluation, UGIVE emerged as the clear partner for such an endeavor," said Mark Ocwieja, director, database operations with Harris Interactive. "Leveraging UGIVE's expertise in developing the program's architecture and their end-to-end solution, we were able to rapidly develop and deploy a comprehensive program. Through the solution's analytical capabilities, we are able to monitor and refine offerings to improve response rates and panel member satisfaction."
"We are delighted to partner with Harris Interactive," said Michael Edwards, President of UGIVE. "The HIpoints program required us to scale our Incentive Logic platform to serve millions of Harris Poll Online panel members, and challenged our team to design, develop and deploy a program in only five weeks."
About Incentive Logic, Inc.
Founded in 1998, Incentive Logic, Inc., is a marketing services company that offers an end-to-end solution through its customizable technology platform, Incentive LogicTM that enables companies to launch digital incentive, reward and loyalty programs. Via its services and patent-pending Folio, Incentive Logic enables businesses to enhance relationships through cost-effective, interactive sales and marketing programs that motivate, thank or reward customers, increase partners' promotional effectiveness, and recognize or drive employee productivity. For more information about Incentive Logic, please visit the Company's website at www.incentivelogic.com [1].
About Harris Interactive
Harris Interactive (Nasdaq: HPOL), is a worldwide market research, polling and consulting firm. It is best known for The Harris Poll and its pioneering use of the Internet to conduct scientifically accurate market research. The Harris Interactive Internet-based forecasts for the 2000 election were the most accurate in the history of the polling industry. With expertise in pharmaceutical, health care, automotive, finance, ecommerce, technology, consumer packaged goods and other markets, the firm has spent 45 years providing its clients with custom, multi-client and service bureau research. In February 2001, the Company acquired the custom research group of Yankelovich Partners, a leading consultative marketing and opinion research firm. Through its U.S. and Global Network offices, Harris Interactive conducts international research in multiple, localized languages. Harris Interactive currently maintains a database of more than 7 million online panelists - the largest of its kind. For more information about Harris Interactive, please visit the Company's website at www.harrisinteractive.com [2].
Press Contacts:
Elizabeth Perrine
Corporate Strategies Group, Inc
480.607.0070
eperrine@csgmarketing.com [3]
Dan Hucko
Harris Interactive
716.214.7470
dhucko@harrisinteractive.com [4]
Links:
[1] http://www.incentivelogic.com
[2] http://www.harrisinteractive.com
[3] mailto:eperrine@csgmarketing.com
[4] mailto:dhucko@harrisinteractive.com