IGNITExpress Makes Incentive Programs Easy to Launch or Pilot

Boston, MA (July 29, 2008)—In the past, incentive programs were not easy to experiment with. Companies that wanted to create a straightforward incentive program or needed an incentive campaign pilot were challenged to find an easy solution that also had strong back-end capabilities. Or they might attempt to build their program in-house and become swamped and frustrated by development, security, legal, and tax concerns. Today, coinciding with the Incentive Marketing Association's (IMA) 9th-Annual Executive Summit, Incentive Logic announced the release of their IGNITExpress™ points solution, which allows companies to easily launch points-based programs with program web sites, online reward redemption and fulfillment, and powerful administrative tools to manage all aspects of a program.


Roger Hackett, CEO of Incentive Logic states, "IGNITExpress is a crucial new member of our product family. We have taken great care to make it an enterprise-class product for enterprises large and small. The clients we have that have been using this product for several months now are seeing great results. We're really excited now to offer it to a larger audience."


Representing Incentive Logic at the IMA Executive Summit, Phil Leger, Vice President at Incentive Logic said, "Some companies just don't track the numbers they need to make the case for launching a program. They hear that our clients get good results, but don't know if they would see results like that. They want to see for themselves the impact of an incentive program and IGNITExpress lets them do that. And they can launch in a matter of days rather than weeks." Leger continued, "And when they're ready for a solution to handle greater complexity such as market segmentation, it's easy to migrate to our more customizable IGNITE Points Solution™."
IGNITExpress has at its core, the stability of Incentive Logic's enterprise backbone, and it was built on their years of experience developing custom incentive programs. It has no separate setup fees. It's a flat monthly service fee that covers hosting, administrative access, customer support, and site usage with no limits on the number of participants. Additionally, there is an actively maintained online reward catalog, called GiftFolio™, offering a range of brand-named merchandise, gift cards, and other rewards.


IGNITExpress is used also by mid-sized enterprises or organizations that have reward programs of moderate size and that don't require the integration of a more tailored program. Based on their experience with enterprise programs, Incentive Logic developed the IGNITExpress personal reward sites to work as a promotional tool that allows administrators to post messages, links, and promotions for their participants to keep them engaged. Incentive Logic hosts the reward site with a unique URL and program name for the client. The reward site includes options for logos, graphics, and color selections to match their brand. The program reward site allows participants to login securely, browse the available rewards, check their activity and point totals, and to redeem those points for rewards using Incentive Logic's GiftFolio online reward catalogs. Administrative capabilities include full activity reporting, easy uploading of participant data, and options for creating point-earning activities with controls for time, frequency, amount, and many other criteria that provide budgetary and usage controls.


IGNITExpress is available for programs in the United States with English as the primary language. There are no limits on the total number of participants. Details of the product are available at www.incentivelogic.com/ignitexpress.


About Incentive Logic, Inc.
Incentive Logic, Inc. works with businesses to develop performance-based rewards programs that help them achieve their goals. By combining business intelligence with a next-generation software platform, they help clients target key performance indicators through tailored incentive solutions that ignite performance. Founded in 1998, Incentive Logic, Inc. is a privately held company headquartered in Scottsdale, Arizona.


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