Incentive Logic Platform Crosses 20 Million in Transactions Processed

SCOTTSDALE, Ariz. November 5, 2003—After rolling out on June, 2001 the Incentive Logic platform, used by the majority of major market research companies and many major corporations worldwide crossed 20 million transactions today.

The Incentive Logic platform leverages the efficiency, speed and measurability of the Internet to dramatically improve both online and offline eloyalty marketing programs. The ASP platform consists of powerful data collection and repositories, multi-channel program management, marketing communication tools, reward management and real-time analytical reporting for tracking ROI.